Recommended entry requirements
- The minimum entry requirement for this qualification is:
NQF Level 4 qualification.
Purpose
The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by
undertaking administrative tasks and coordinating key deliverables to ensure that a company meets
its strategic marketing objectives.
A qualifying learner will be able to:
1. Coordinate key deliverables of products and services to (a) target market(s).
2. Support the deliverables across the full spectrum of the communication activities and channels.
3. Coordinate marketing and sales activities across the marketing mix.
4. Coordinate Customer Relationship Management (CRM) activities.
5. Undertake administrative tasks related to marketing metrics for the processing of payments.
Qualification rules
This qualification is made up of the following compulsory Knowledge, Practical Skill and Work
Experience Modules:
Knowledge Module:
333908-001-00-KM-01 Marketing Business skills, Level 5, 5 Credits.
333908-001-00-KM-02 Ready for Work Standards, Level 5, 4 Credits.
333908-001-00-KM-03 Campaign /Project Management , Level 5, 4 Credits.
333908-001-00-KM-04 Marketing Business Tools, Level 5, 8 Credits.
333908-001-00-KM-05 Business Calculations, Level 5, 4 Credits.
333908-001-00-KM-06 Customer Relationship Management, Level 5, 3 Credits.
333908-001-00-KM-07 Business Environment, Level 5, 4 Credits.
333908-001-00-KM-08 Digital Tools, Level 5, 4 Credits.
Practical Skill Modules:
333908-001-00-PM-01 Coordinate Key Deliverables of Products and Services to a Target
Market(s), Level 5, 7 Credits.
333908-001-00-PM-02 Support the Deliverables Across the Full Spectrum of the Communication
Mix, Level 5, 8 Credits.
333908-001-00-PM-03 Coordinate Marketing and Sales Activities, Level 5, 8 Credits.
333908-001-00-PM-04 Coordinate Customer Relationship Management (CRM) activities, Level 5,
7 Credits.
333908-001-00-PM-05 Undertake Administrative Tasks Related to Marketing Metrics and
Processing of Payments a 5, Level 6, 6 Credits
Work Experience Module:
333908-001-00-WM-01 Processes and Procedures for Coordinating Key Deliverables of Products
and Services to a Target Market(s), Level 5, 24 Credits.
333908-001-00-WM-02 Processes and Procedures for Supporting the Deliverables Across the Full
Spectrum of the Communication Mix, Level 5, 20 Credits.
333908-001-00-WM-03 Processes and Procedures for Coordinating Marketing and Sales
Activities, Level 5, 27 Credits.
333908-001-00-WM-04 Processes and Procedures for Coordinating Customer Relationship
Management Activities, Level 5, 17 Credits.
333908-001-00-WM-05 Processes and Procedures within the Scope of Administrative Tasks
Related to Marketing Metrics and Processing of Payments, Level 5, 15 Credits
Exit level outcomes
On completion of this qualification, the learner will be able to:
1. Demonstrate an understanding of business marketing skills.
2. Demonstrate an understanding of marketing tools.
3. Perform the administrative tasks related to the processing of the marketing financials and
compare reports of results against targets.
4. Provide supporting deliverables required for the implementation of a communication strategy.
5. Support the processes required to coordinate the key deliverables of products and services to
target markets.
6. Coordinate initiatives that activate lead generation and responses from customers and
prospects with the support of internal operations and external suppliers.